About us

The PIO story began with the dream of a little boy with a passion for fashion and textiles.by fabrics, patterns and colors, his ambition was to create his own clothing brand.

During a trip to Greece on the island of Kos, the inspiration for PIO took shape, using Greek letters as typography.

With determination and passion, he launched PIO, dedicated to the creation of high-quality, locally-made garments to revitalize his city's textile industry. The name PIO, which stands for Prestige in Origin, embodies the prestige of textiles in his native Portugal.

Our vision is to create high-quality clothing, using only natural and sustainable materials. We are committed to manufacturing our products locally in order to support the local economy and guarantee exceptional craftsmanship. We aspire to offer our customers garments that combine elegance, comfort and environmental responsibility, while valuing textile traditions.

Our mission is to promote stylish and comfortable products, while supporting the personal development of each individual. We believe that fashion should not only be an expression of style, but also a means of encouraging self-confidence and well-being.

Through our clothes, we aim to inspire and support everyone on their personal and professional journey.

• Hard work: We value hard work and perseverance, convinced that effort and dedication are essential to achieving excellence.

• Resilience: We believe in the power of never giving up in the face of challenges. Determination and perseverance are at the heart of our approach.

• Sharing: Sharing knowledge, experience and resources is fundamental to our collective growth. We foster an environment where everyone can learn and contribute.

• Teamwork: We encourage collaboration and teamwork, because we are convinced that the best ideas and achievements come from the synergy between diverse talents.